PixelHaze Rebrand: Losing Pixels; Gaining Clarity.
PixelHaze: Continuing to demystify
After almost 10 years after PixelHaze’s conception, our brand has seen a dramatic shift from its origins in 2014. From Elwyn’s one my band to the bustling team of creatives. Our aim; to “Demystifying Technology” allowing professional design to be accessible to all without breaking the bank.
Back in 2014, the tech industry was still perceived as complex and distant to the average consumer. PixelHaze recognized this gap and sought to bridge it through innovative accessible web design, not bogging down clients with unnecessary “Technical Jargon”.
While our original logo served it’s purpose, we noticed the irony in our mission statement and our brand. And so, we began to shed our pixels, making our logo less Hazey. Going through several redesigns over the years, in 2023 we felt it was time to take the next step, reflecting on our progress and start planning for the future.
As our logo was simplified, we lost pixels, but gained clarity.
In 2019, we introduced a hidden meaning to our logo. This being the ‘?’ inside the P. This not only intertwines with our ethos of translating technical twaddle, but also encapsulated our curiosity and drive for problem solving. We wanted PixelHaze to evolve with us and our clients rather than have a rapid change which distanced ourselves from our community.
We wanted to retain our personality through a throughout our redesign as apposed to a sudden corporate change which alienated our audience. We champion ourselves on ‘standing up for the little guy’ and we will continue to do so with a fresh coat of paint!
We’ve since rolled out our new design to the other arms of PixelHaze, including PixelHaze Academy & PixelHaze Store.
Throughout our evolution, PixelHaze has consistently sought to innovate and deliver the best to our clients. Our unique approach involves combining hands-on web design workshops with award-winning software, including platforms like Squarespace. This synthesis allows us to deliver tailor-made solutions that perfectly align with our clients needs, providing them with a competitive edge in the digital landscape.
Our hands on workshop approach to web design has continued to sky rocket over since Pixelhaze’s origins. As we have refined our processes, allowing us to turn around websites in quicker turn arounds without sacrificing quality. We felt it right to refine our perception too.
Like all our projects, our rebrand was created in a workshop. An approach which as worked for all clients since 2014. We find pressure makes diamonds, and a one day deadline to evolve, refine and publish the brand allowed us to focus our mind.
We’re aware of the potential time and financial commitments with design, this is why our dynamic workshop approach crafts professional websites in a fraction of the time, without breaking the bank.
We understand the value of time. This understanding drives not only our workshops but also the way we handle our own internal processes, including our full rebrand. Just as we offer a streamlined experience for our workshop participants, we've applied the same efficiency to reshape our brand identity, ensuring a seamless transition without compromising on quality.
A core principle that underscores our workshops is the belief that your online presence should be an authentic extension of your brand's identity. This philosophy resonates deeply with our team of designers. Working in harmony with you, we delve into your vision and integrate it seamlessly into every facet of your website. From selecting colour palettes and typography that fir your brand to ensuring your logo and overall aesthetics are flawlessly incorporated – we're here to make your online presence yours.
Web design might seem like a labyrinth of technical jargon, but we're here to guide you through, demystifying the complexities along the way. Just as we break down technical concepts during our workshops, we apply the same principle to your website creation process. Our goal is to not only deliver exceptional websites but to empower you with an understanding of the design journey.
What is our workshop approach?
Our tried and tested hands on workshop approach to web design offers agency level design in a quick turnaround without breaking the bank.
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Our workshops begin by selecting one of our many PixelHaze Squarespace templates available on our PixelHaze Store.
From here we strip out the content and inject your brand, imagery and text into the site, making it personalised to you and your business.
Our workshops begin with an initial 2 hour induction, deciding exactly what you need from your website. We will then price accordingly. You view the price list below.
We begin with the fundamentals, going back to the drawing board, sketching out a chalk wireframe of the site. Running through the Who, What, When, Where, Why and How of YOUR business.
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Our £500 web design workshops can take up to 1 Day of our time to create.
Depending on your requirements for the website, this can have an effect on the timeframe for the site.
To speed up the web design process, we recommend having content ready while we’re building the site, this can significantly speedup the website turn round.
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Our websites start at £500 (+VAT) but increase incrementally depending on what other requirements you need. Pricing matrix below:
Translation Software (Weglot) £100
Support (Post Launch £100-£400
Content Creation & Addition £200-£600
Photography £200-£400
S.E.O £200-400
Branding £200-£800
Google Local Listings £300
E-Commerce Website £500-£1000
Custom Designs (Unique Design Elements/illustrations) £200-£600
Google Suite Setup £200-£400
Depending on how much work is required, prices can vary. Website our subject to +VAT
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Once we’ve finished building your website, you will have full control of your website!
You can customise your site to your heart’s content in the design settings inside Squarespace. We will give you the training you need to maintain your website.
© Pixelhaze Academy Rebrand 2023
