Get the most from your Genesis Website

Maximizing Your Genesis Website's Impact

This guide provides practical solutionsβ€”from leveraging social media to engaging directly with your customersβ€”designed to amplify your online presence and connect with your audience more effectively. Each method is straightforward, requiring no technical expertise, ensuring you can focus on growing your business while we handle the technicalities.

Post Regularly on Social Media

Overview:

Engaging with your audience on social media by sharing website content can significantly increase your online visibility and drive traffic. Regular posts keep your brand at the top of mind and encourage visits to your website.

Strategies:

  • Schedule daily or weekly posts highlighting new website content or features.

  • Use engaging visuals and calls to action to encourage clicks to your site.

Add Your Business on Google My Business

Overview:

Listing your business on Google My Business improves your local SEO (Search Engine Optimisation), making it easier for customers to discover you online. A complete profile enhances your credibility and search engine ranking.

  • Keep your business information up-to-date, including hours, location, and services.

  • Encourage satisfied customers to leave positive reviews to boost your visibility.

Use a Link/QR Code in Advertisements

Incorporating a link or QR code in your advertisements simplifies the process for potential customers to access your website. It's an effective way to bridge offline marketing efforts with your online presence.

  • Place QR codes on physical marketing materials like flyers, posters, and business cards.

  • Use links in digital ads to track engagement and effectiveness.

Set Up Mailshots

Email newsletters are a powerful tool for informing and engaging your audience. You maintain a direct line of communication with your customers by sending out regular updates or promotions.

  • Segment your email list to tailor messages to specific audience interests.

  • Include exclusive content or offers to encourage newsletter sign-ups.

Contact Customers Regularly

Regular contact with customers through phone, SMS, or email can enhance customer loyalty and keep your audience engaged. Personalized communication helps to build a strong relationship with your client base.

  • Implement a customer feedback loop to gather insights and improve services.

  • Schedule regular updates or check-ins to keep your business top of mind.