Gigrin Farm

Renowned for its Red Kite Feeding Centre, attracts visitors from around the world. Located half a mile from Rhayader, hundreds of Red Kites feed here every day. It’s a breathtaking spectacle and is the best place in the UK to see and photograph hundreds of wild Red Kites, including rare leucistic Red Kites.

Client
Gigrin Farm

Industry
Hospitality

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Screenshot of Girin Farm Red Kite Feeding Centre website showing a blue sky with flying red kites and sections about feeding, photography workshops, and the centre.

Website homepage for The Red Kite Centre showcasing a large metal sculpture of a red kite bird with wings spread, situated outdoors with greenery in the background.

Map of Gigrin Hide showing feeding field with numbered hide structures, walkways, trees, picnic site, viewing field, and various pathways and labels.

Web page showing photography workshops at Gigrin Farm, with images of people using cameras and birdwatching locations.

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PROBLEM

Gigrin Farm’s existing website wasn’t converting high traffic into ticket and workshop sales. While the site received positive reviews and plenty of visitors, the design was outdated and unappealing. The website resembled a Word document rather than a professional platform, failing to showcase the stunning photography regularly taken by professionals at the centre.

Gigrin Farm is famous for its red kite feeding and photography opportunities, yet visitors often didn’t realise the breadth of experiences available, including photography workshops, viewing hides, and other facilities. This lack of awareness and an uninspiring online presence created a significant barrier to ticket sales and broader engagement. Dominique from Gigrin Farm sought Pixelhaze’s help to address these issues by revamping the design, streamlining the site’s functionality, and better reflecting the high-quality experiences offered at the centre.

SOLUTION

Working with Gigrin Farm through a series of web design workshops. Building on Gigrin Farm’s existing identity, we introduced a new colour palette to play on the rustic feel that aligned with the farm. We also updated the typography to expand on this.

Collaborating with local photographer Ruth Rees, we captured not only the majestic red kites but also the venue itself, showcasing the excellent facilities that visitors could enjoy. This allowed the website to reflect the full Gigrin Farm experience, from workshops to hide.

Using Squarespace and our proprietary product, Square Forge, we rapidly prototyped the website alongside Dominique. This approach allowed for real-time feedback and a collaboration meaning the final design met the brief.

WEB DESIGN WORKSHOPS

How it works

With our hands on approach, we will work together to provide a fantastic Squarespace web design alternative for your business, bringing the full digital agency experience to your doorstep at a fraction of the cost.

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A computer screen displaying a video call between two people, with a smiling young man on the larger screen and a small woman on the smaller inset, both appearing happy.

Line drawing of a computer monitor displaying a webpage layout with a large square image, smaller rectangular image, and lines of text on a blue background.

Plan

Any great website starts with an idea. We’ll take you through the planning and wireframing process, to ensure we nail down the brief.

Office desk with two computer monitors, a keyboard, a mouse, a coffee mug, and a desk lamp. The left monitor shows a flooring and installation website, the right monitor displays a craft or e-commerce website with yarn and accessories. A doorway and a dark blue wall are visible in the background.

Outline of a hammer, saw, and screwdriver crossed on a blue background.

Build

Sticking to the brief and wireframes we’ve signed off, we will construct your site behind the scenes, giving you regular upsets as we progress.

Person working on a desktop computer displaying a website for Blend Telecom with space-themed graphics and sections for business, office, and creative services.

Launch

Before going live, we run through a tried and test ‘Go-Live’ checklist. Here we prepare your website for the big launch ensuring no rock is left unturned.