A craft tray with small embroidered tractor patches, floral earrings, a hair scrunchie, fabric scraps, and gift tags, on a brown surface with a purple pen and additional tags.
Purple circular logo with floral border and the text 'Hillbille Bows' in the center.

BRIEF

Hillbillie Bows, a handcrafted accessories business located in Mid Wales, partnered with us to create a new comprehensive e-commerce website. Since it’s conception prior to lockdown, Hillbillie Bows has blown up in popularity, resulting in Danielle’s original site not facilitating it’s new found impact.

Their objective was to establish a strong online presence and provide customers with a seamless shopping experience. Outlining the handcrafted products created from Danielle’s family farm near Newtown.

Through our workshop approach, we embarked on developing a custom website that reflects their rural way of life, showcases their unique handcrafted products in a 2 day workshop.

SOLUTION

Our proposed solution for Hillbillie Bows was to develop a custom E-commerce website that embodies their rural lifestyle and showcases their handcrafted products.

We wanted to emphasise the product’s rural inspiration, creating visually captivating elements that highlight the brand's rural influences and unique craftsmanship, including photography from around the farm and decorating elements alluding to the gorgeous Welsh countryside.

Danielle used all that Squarespace had to offer, embarking in email campaigns and other marketing tactics to get her products in front of the right people.

The setup of the brochureware website and e-commerce website was all completed within a 2 day window using our workshop approach.

Screenshot of a website for Hillbilly Bows, featuring handmade country accessories. The page includes product images of hair accessories, bows, hairbands, a person with a dog in a rural setting, and various craft items, along with navigation and promotional sections.

Lovingly hand made from rural inspiration

Blue horse-themed bow tie inside a Hilbille Bows box, with matching fabric and a green cutting mat.
A cluttered workspace with boxes of handmade buttons and clips, colorful ribbon, scissors, an iron, and various crafting supplies on a wooden table near a window.
A woman kneels on a grassy hill with her dog, smiling at the camera, with a rural landscape and farm buildings in the background.
Woman and young girl standing together at a craft booth called 'Humble Bowls' with jewelry and accessories on display, smiling for the camera.
Blue suspenders with a duck and swan pattern inside a Hilbille Bows box, with a matching bow tie and fabric, set on a cutting mat.
Purple circular logo with floral design and the text 'Hillbilly Bows' in the center.

INDUSTRY SECTORS

  • Clothing

  • Professional services

  • Handcrafts

hillbilliebows.com

PROJECT REQUIREMENTS

  • Building from the brand

  • Responsive Web Design

  • Fresh identity

  • Email Campaigns

  • E-commerce

ALL PROJECTS